Blogging is a very great and tremendous part of expressing your knowledge, feelings and things happening around us in your own words. It's actually very simple because blogging can be done in any languages you are comfortable with. What matters most in blogging is content and the way of expression.
The topic you want to blog about may not be the choice of others. However, there is the audience who will like your content and will motivate you to write more about it. This is the reason you will find blogs on each and every topic available on the internet. Earlier Print media took this opportunity and authors used to write their books. However, now the internet is a great platform to start your blogs.
Today in this post I am going to discuss how to start blogging on the internet using your own platform. and earn money.
1. Select a Topic:
Various topics are available today to start your blogs. It's just that you need to select a topic that you can smartly write about. Blogging can be done on the topic like fashion, lifestyle, entertainment, education, psychology, politics, science, future, etc.
2. Research:
Even if you have selected a topic and you know this will rock on the internet. Then let me tell you, you need to do research on it. Today trend is changing on each and every topic and everyone wants to stay updated with the same. Research can let you know where your blogs can start with, in a great manner. Your audience would always like to hear something new from you on a regular basis.
With proper research on the recent culture of your topic may lead your audience to stay interested in your blogs. With no time you will recognise your audience grew automatically.
3. Make your own Blogging Website:
You can start blogging with many platforms available on the internet like Blogger, WordPress, Tumblr, Social Media sites, etc. Publishing blogs on this platforms are quite easy. However, this is not what you own. But this is your house where you stay on rent. It's better to be an owner of the house otherwise there can be consequences.
Hosting your own website today is very easy and simple. wordpress.org, shopify.in, wix.com and many other platforms help you own your website. However, before going through this you need to know more about purchasing a domain and hosting of a website. My next blog will help you on this topic.
4. Benefits of your own Website:
-
a. Easy for your audience to find you.
b. You can target your audience to become a consumer buying a product on the website.
c. You can customise the website theme as per your choice and make it more attractive for your audience.
d. You can publish blogs on multi-topic on a single website.
e. It can act as your portfolio while applying for a job.
f. You can start selling products.
g. It will have the capacity to advertise you as a public figure.
h. You might start receiving opportunities.
-
5. Earning money:
Money is the factor involved at every place. It will demotivate you if only blogs are published and you are unable to earn money from the website. This might also lead to shutting down your website which will be against your dream.
Once you start blogging on your website it takes time for you to get the targetted audience. Be patient at that time, because your customer might not have trust in you till now. Publish more posts on your website and keep getting the traffic. This will help you in revenue generation.
On your blogging website, you can sell you products, do affiliate marketing and run Ads from Google. Also, refer my blog about affiliate marketing for a proper understanding. This will help you earning money on regular basis. For your motivation, there are people who earn more than lakh in a month from their website.
Conclusion: Starting your own blogging website will benefit you more than what I cannot explain in one blog post. It is you who needs to start doing not thinking. Once you start doing you will keep growing, keep learning. Hope you enjoyed reading this blog, so leave a comment with your feedback, suggestion or queries. Stay tuned for my other blogs by subscribing.
After recent update in Instagram Stories, Facebook rolled out a new feature for its users on Facebook Messenger. Facebook keeps its users engaged by getting new stuff on the App. This time Facebook Messenger has a greatest update. Facebook has rolled out animated reactions, filters, mask, and effects for video chats in Messenger.
Animated Reactions
Starting with animated reactions, Facebook Messenger users can utilise one of the five emoji icons to express their emotions like love, laughter, surprise, sadness, or anger. "These reactions will animate onto the screen and then disappear, so you can express yourself in the moment," Facebook said in its news post.
Adding to this, the authority says that these reactions will present themselves in different versions depending on whether your face is on or off the screen.
Filters
Next up, users will now see new video filters in Messenger. Essentially, one will be able to choose from filters, ranging from subtle lighting tweaks to bold color changes. There’s also a live preview feature that lets users test the filter on themselves before using it with friends.
Masks
While masks have already been available in the Messenger for some time, Facebook has added some new mask options and also introduced new effects to make video chats lively. "Unlike reactions, masks and effects stay on the screen for the duration of the video chat (or until you take them off or switch to another one)," the company said.
Screenshots During Video Chat
Finally, Messenger will allow users to take screenshots during video chats and share them with friends later. To take a screenshot during the video call, tap on the camera icon and the screenshot will be saved in device’s camera roll. Users can choose to either share these screenshots directly to social media or just save the pictures to gallery instead.
As Facebook is focussed towards making Messenger more interactive for the users. It will also help marketers to engage their audience by sending greetings and broadcasting through Messenger App. A chatbot is the most focused feature for 2017 and as I have mentioned it in my post earlier.
As Facebook is changing trends by rolling out the new feature. It will become mandatory to stay updated with latest trends even if you are not a digital marketer. Because this trends will change a lot of interactive things across the globe. If you think this article will help you, do not forget to write a feedback below in the comment section. Also, read other top articles on my website.
All the time Facebook, Instagram and Twitter release something new on their app or website. However, first access is provided to users who have verified accounts or are celebrities. Still, so many access are not provided to ordinary accounts or profiles. Like Facebook released editing of live video, mention apps, etc. only for the verified accounts.
Now, if you are thinking to get your social media account verified. Let me tell you, they will not verify it simply looking at your documents. In order to verified tick you need to be a public figure. However, Facebook has stopped giving bluetick on its page. If it is a non-profit organization they will offer white tick only.
Facebook, Instagram, Twitter and other social media sites have some sort of the same story. It's better to convert your normal account to business account. Nowadays business accounts are also getting prioritized. Let me tell you how?
Like many marketing features, recently Instagram has rolled out clickable links in stories. To add link in Instagram stories was first released for the verified accounts only. However, Instagram planned to expand this features to more marketers on the platform. Clickable stories links are available for Business Profiles (not Personal Profiles) that have over 10,000 followers.
Trust me it's very easy to add URL to your Instagram Stories. I want you to just follow the steps:
1. Way to start your Instagram Stories.
Take an image or video directly within the Instagram Stories app or swipe up on the Story screen to import any image taken within the last 24 hours.
2. Adding a link to your image or video.
Now, once you have uploaded the image or video, you will find several options available for editing image and video. Now, to add your link, click on the chain link icon at the top of your story.
Now, a new window will appear on your app. This window will allow you to input the link of your choice. This link can take your audience to the product page, purchase page, blog post or lead to information available on the website. Type in the complete URL address and tap on the green checkmark (on Android) or “Done” (on iOS) to save the link.
Once you've successfully linked URL to your Instagram story, you will find the chain link icon highlighted to show that you have linked URL.
3. Continue editing story:
You can also use other options available like text, stickers and filters to your story. This will guide your audience more appropriately. I would also highly recommend using a call to action button which will direct the user to access the links. Common CTAs include “Swipe up to see more” or “Tap ‘See More’ to visit our website.”
If 'See More' option is not clearly visible to viewers they might skip this part and move to another story. So it is better to indicate a sign through a call to action (CTA). In fact, some new user to Instagram might not even now about such features. So, if you market to gain the interest of your audience this is the key to success.
As Instagram has started this feature many of the marketers will be excited to use it and will be posting a lot of links to the story. However, this is not the way it should be. If you are posting 3 to 4 images use only one URL for them. If you are using 5 to 8 images use maximum 2 URL. Your image should engage viewers and direct them to the meaningful URL. The image and URL should indicate the same purpose.
And remember, not every story collection needs to include a link. As a marketer, you must ensure that the link you provide adds value and context to your story in a way that benefits the viewer.
I recommend you using URL shortener such as Bit.ly or Rebrand.ly to create a shortened URL you can track metrics with. As Instagram Story analytics do not currently track URL clicks, so to measure your traffic and conversions, you’ll want to use a link that you can track separately.
5. Drive Traffic to your website:
The images or videos that you post should contain some offers, discounts, compliments, etc. to drive attention of viewers. Make them know what you want them to do on your website. This will definitely help you engaging viewers.
If you want to show some new blog post on your website then use attractive topic. Tease your viewers the way they like to gain their attention on your images or video. This strategy will definitely help you drive traffic to your website.
Conclusion: There doesn’t appear to be any geographic restrictions to clickable stories links, and as the feature gains in popularity and usage, we can hope Instagram will continue to roll this feature out to even more users. Read my other articles on this website and do not forget to type your suggestion in the comment below.
Digital Marketing is a dynamic field with new trends and updates rolling out at the blink of an eye. Every social media sites, Google, Bing and Yahoo keep updating new trends and inform them through their blogs. Blogging has always remained a special part of expressing ideas and a great learning platform for the audience.
Blogs are capable of explaining concepts thoroughly. What matters most in blogs is the way it is expressed to its audience. Blogs give a tremendous experience in content writing and content marketing. If you are a digital marketer or want to begin your career in digital marketing, reading blogs will solve your 40% of difficulties and remaining 60% after implementing those ideas.
Millions of websites are available on the Internet to keep you posted with latest concepts. However, some websites might not guide in a proper manner or the way you want to understand the concepts. Today I am going to discuss the best blogs available on the internet. Here is the list of top 10 best websites that I follow to keep myself updated with latest trends in digital marketing are:
He is the co-founder of Hello Bar, Crazy Egg, and KISSmetrics which are some of the most famous platforms for digital marketers. One can also read his blogs on Entrepreneur, Huffington Post, Inc, Forbes etc. With a large fan base, Neil Patel is one of the most powerful and loved digital marketing influencer in 2017.
His digital marketing blogs are especially on SEO, content development, and personal branding, offer an easy insight to a number of online marketing beginners as well as pros. His tutorials are fun, in-depth and easy to read.
Sorav Jain is an entrepreneur, digital and social media marketing consultant, trainer, author, a speaker with qualified masters in International Marketing Management from Leeds University Business School and a proud alumnus of Loyola College, Chennai. Sorav spearheads echoVme, a self-funded organization which aims at delivering world class Digital and Social Media Marketing skills and expertise, reached its zenith as it was recognized as ‘The Best Social Media Agency of 2013’ by CMO Asia.
His digital marketing blogs speak great ideas and techniques to strategize your social media marketing. His blogs are easy to read and understand with in-depth knowledge in social media. He keeps on posting latest concepts and its implementation through his blogs.
The world’s largest social media marketing resource, Social Media Examiner® helps millions of businesses discover how to best use social media to connect with customers, drive traffic, generate awareness and increase sales. Michael Stelzner, the site’s founder, had a vision to bring together the brightest minds in social media. Mari Smith, Chris Garrett, Denise Wakeman, Cindy King, Casey Hibbard and Jason Falls answered the call as founding contributors.
This site is very useful if we talk in terms of social media marketing. They post all the best practices done by the marketers to understand the latest trends in social media. Their everyday blogs contain useful information which does not let you roam around the internet wasting your time searching latest updates on social media. It is the place to get all-in-one updates on social media marketing.
Deepak Kanakaraju is a Digital Marketing Consultant from Bangalore, India. He is also an Author, Speaker and Trainer in the field of Digital Marketing and a graduate in Civil Engineering. He blogs about digital marketing tips at this blog DigitalDeepak.com. He is also a columnist at Entrepreneur.com and YourStory. The one who inspires me and directs my career towards digital marketing.
60% of my knowledge in digital marketing is because of his blogs. He writes the outstanding digital marketing blogs and reviews. His content starts from ground level and gives you brief knowledge on a particular topic. Discussion in his digital marketing blogs explains the best tools available for SEM, SEO, email, content and social media marketing. He is also a master in integrated digital marketing.
Search Engine Land is a leading daily publication that covers all aspects of the search marketing industry. Daily news coverage includes breaking stories, industry trends, feature announcements and product changes at popular platforms used by search marketers to reach consumers online.
Marketing Land features contributed articles by subject matter experts across all digital marketing disciplines, filled with practical tips, tactics and strategies for running successful marketing programs.
SEOMoz, which is a familiar name for all the newbies and pros alike in internet marketing, is founded by Rand Fishkin. Rand has been profiled in the Seattle Times, featured in Puget Sound Business Journal’s 40 Under 40 and named to BusinessWeek’s 30 Under 30.
His digital marketing blogs are the best place to solve any query related to SEO (search engine optimization). He has also written the book Inbound Marketing & SEO and “The Art of SEO: Mastering Search Engine Optimization”, which acts as a complete guide for search engine optimization.
Barry Schwartz is the editor of Seroundtable. It is popular as the “pulse of the search marketing community” and offers amazing ideas and solutions to the problems about various search engines and search engine marketing. All the Google algorithm updates that have been rolled out till date have been first and foremost announced by Barry only through his news editor column at Search Engine Land.
This site provides a single source for the reader to visit to locate the most interesting threads covered at the SEM forums. This will help you save valuable time clicking through the forum threads to find the true gems. In addition, most people are only active in one or two forums - this will allow for comparative advantage to take place between the major forums.
SEMrush started out in 2008 as a small group of SEO and IT specialists united by one mission — to make online competition fair and transparent, with equal opportunities for everyone. After seven years of trailblazing experiments and constant progress, it has grown into the world's leading competitive research service for online marketing.
Their digital marketing blogs are about comparing the two websites, auditing, generating reports, position tracking, SEO ranking tips, etc. For a beginner, this website blogs play a very crucial role as it makes you understand about getting business. It also helps to make your work easier by preparing reports for your clients.
ShoutMeLoud is run by an Indian Harsh Agrawal, who effectively writes about topics ranging digital marketing blogs from email marketing, mobile marketing to SEO, social media & marketing, video marketing, web hosting, WordPress etc. Apart from these categories, Harsh extensively discusses on entrepreneurship & startup, life hacks, make money online and more.
ShoutMeLoud is the best community for anyone who is passionate about discovering themselves through writing and for those who have the desire to excel in this fast-changing online world. Also, this site is not limited to tech, fashion, travel, finance, or any other kind of blogging. SML is appropriate for everyone with any kind of blog or website.
Harsh Agrawal says, "many people think blogging is only about writing your personal story, but that’s not entirely true. If you mix your hard work with smart work, you can make a living with your blog; this is what ShoutMeLoud.com is all about."
Alexa ranking of above mentioned websites on 20th June 2017:
Thank you for reading this patiently. I hope something good turns out from this blog post. The website mentioned above are the recommended sites, especially for the beginner. I go through with this sites regularly and earn a great profit in terms of knowledge and they cost nothing. You can also have a look at the top performing articles on my website. Type your suggestion or feedback in the comment section.
Ever wondered how other website looks so professional and well designed? If yes! then let me tell you, there is nothing to worry about it because WordPress gives you the liberty to design your own website professionally. Knowledge of software coding is not at all required because WordPress provides you almost all facility to design your website.
As WordPress is a free and open-source content management system (CMS) based on MySQL and PHP. So anyone can make an edit to design the website accordingly. Various free and paid themes are available in WordPress according to the category of a website. After selection of a theme, you can build your content and also design the website.
Apart from the designing part, a website also requires the basic functions to run non-stop on the internet. So, WordPress plugins are essential for a website. Once you complete installation of a theme and design to your website, I suggest you should install this 8 most important WordPress plugins I am about to discuss:
It is very easy for hackers to recognize if a website is made using WordPress. Because, if you add "/wp-admin/" after your website URL, it will take you to the admin area of the website to enter ID and Password. A hacker might have a list of the password in it. But, if you limit the login attempt it will be hard for the hackers to get the access. As they will have a number of attempts only and after which the admin area will get locked for few hours. Plugins like Login Lockdown helps one to limit the login attempts.
As we know Search Engine Optimization (SEO) is very valuable in terms of online promotion. Rather than gathering so many stuff on the internet to perform SEO, just install - Yoast's all in one SEO solution for your WordPress blog. It will give you proper guidance about SEO titles, meta descriptions, XML sitemaps, breadcrumbs & much more.
Once you built WordPress website for desktop, computer or laptop and want to create a mobile version of your website, then WP Touch is the answer. WP Touch offers a mobile suite for WordPress to make it simply accessible with lot many features and capabilities that a responsive theme cannot match simply. It makes your website mobile friendly and it has built-in support for eCommerce, mobile-advertising, custom content, and most importantly it allows you offer an app for your site without the App Store.
Any website on the internet can be hacked or attacked by malicious software. It is better to take precautions rather than repairing the loss. Sucuri monitors the security of our website. It offers real-time alerts, website security scanner, malware removal, etc. Sucuri provides basic security for your website for free but if you need to go advanced, then paid version is required.
I have read so many blogs appreciating OptinMonster because it helps increasing subscriber. E-Mail marketing is the most effective tool for business websites, I recommend one to use OptinMonster and get the benefit out of it.
OptinMonster is the best lead generation plugin for WordPress and has helped so many businesses to increase its e-mail subscriber by more than 600%. It allows you to create attractive optin forms and pop-ups for WordPress Website. Actually, one must say it works outstanding, unlike other e-mail marketing services. It provides features like page-level targeting, analytics, split testing, and exit-intent technology which allows you to display optin form when a user is about to leave your site.
Social media share buttons are a must have for every site, but they can significantly impact your site's speed. Floating social bar is a light-weight WordPress plugin that adds a horizontal floating share bar to your blog posts, pages, and other post types. The floating ability allows this eye-catching social media bar to get you maximum shares.
It creates a discussion panel below your posts or blogs with a very small attractive look. But, helps you getting the details filled from the reader while they comment. It provides so many features which actually differ from other comment plugins.
To keep a perfect track of the visitors on your website, install google analytics plugin. Add GA tracking code to your website without modifying any files. Collect the analytical reports as per the requirement from the admin area of the WordPress.
Google Analytics plugin has a unique feature called Trending Content. It learns about your traffic patterns and shows you a list of content that is performing significantly better than average. So, you know what resonates with your audience the most. The best part is it costs you nothing and guides you every possible way.
Above mentioned plugins are not compulsory to be installed in WordPress. However, it must be installed in order to gain the better security for your website and data. Also, if you feel that I have missed some important plugins you are most welcome to suggest me in the comments below.
We are quite familiar with the word 'hashtag' nowadays. All around on social media, we see something with the hash (#) sign and extended word or slogan with it. Also, it is known as 'pound sign' in The United Kingdom preferably it is related to the currency. It has its participation in computer languages. This will be helpful for basic information.
A word or phrase preceded by a hash sign (#), used on social media websites and applications, especially Twitter, to identify messages on a specific topic.
2. History of hashtag
Chris Messina, a social technology expert, is credited to have come up with the very first hashtag on Twitter. He first posted the hashtag #barcamp in August 2007.
According to Messina's suggestion, use of the hashtag can make it easy for "lay" users to search for content and find specific relevant updates; they are for people who do not have the technological knowledge to navigate the site. Therefore, the hashtag “was created organically by Twitter users as a way to categorize messages."
3. How to use Hashtag in Business?
Now because of Hashtag, it's very easy to track all the post related to it on any social media sites. Hashtags are capable enough to make a brand popular. It can help you get trending if the use of hashtags is done by the good number of followers on social media.
Normally, people type any sort of hashtag like #cool, #winter, #enjoy, #travelling, #bag, #love, etc. Such types of hashtags create no sense. The hashtag is basically for brand or logo promotion, cause or slogan promotion.
Let's us understand with an example.
Consider that you are in a seminar or event of an organization which works for cancer survivors. Many times they will mention their organization name (one of which I know is "Jannat"). This event may take place on the National Cancer Survivors Day. In this case, you can use two meaningful hashtags #Jannat and #NationalCancerSurvivorsDay on your status with some pictures explaining about the event you attended conducted by the organization.
Once people attending that event start updating their status on the social media using this particular hashtags. It will get the brand in the trending section immediately and this will help for awareness of the brand and cause it supports. However, if a brand is not using a unique hashtag, then it is for sure that brand name will never rise but will get buried within sometime.
Other examples on sports events are:
a. India and Pakistan Cricket Match were most commonly used hashtag is #INDvPAK
b. Football FIFA World Cup #FIFAWorldCup
How many Hashtags can be used in social media?
Twitter recommends using no more than 2 hashtags per Tweet as the best practice, but you may use as many hashtags in a Tweet as you like.
Instagram allows only 30 hashtags per post. However, 11 hashtags are enough per post. Using all 30 is not necessary. Incase more than 30 hashtags is used your comment won't post.
Facebook recommend using 3 hashtags per post. However, one can use as many hashtags they want.
LinkedIn has no limits to the number of hashtags that can be added to each article. However, you can consider which hashtag is more important.
Other social media sites like Tumblr, Pinterest, Google+, etc., also allows the hashtags. While you post or tweet I would recommend you to tag someone rather than using a lot of hashtags. Tagging profile associated with tweet or posts will give more reach on social media.
Conclusion: Hope you find this blog useful. As, social media changes it rules and strategies every now and then, this figures might also change. Stay updated with all the blogs on this website. Incase you find any mistake here or you want me to add something new to the blog kindly, comment below or you can also email me with suggestion. Also, go through the top articles in the website and leave your feedback
Wondering how a blogger websites drive revenue?
Many of us might have this question. Even I had when I started with digital marketing and used to see so many blogs on the internet. It was very difficult for me to understand how a blogger earns for livelihood.
When I started learning digital marketing, I came across so many new terms like affiliate, affinity, retargeting, remarketing, etc. Though the meaning of this words can be understood, how these term works was a question? So, I started learning more about this words.
In this blog, I will explain about affiliate marketing at its core. It is simply defined as a marketing arrangement by which an online retailer pays commission to an external website for traffic or sales generated from its referrals. From the definition, it is clear to understand about affiliate marketing. However, we need to know how it works? and how can we become an affiliate?
Traffic to your website plays very important role. One can drive traffic from various sources like AdWords, Search Engine, Email Marketing, Facebook, Instagram and other social media sites. However, this is not all sources to get traffic from. Affiliate term here takes you to other sources. Many websites get paid to promote someone else's products or services on their own platform. This money may be commission you earn for their product sale or premium lead generation by the traffic sent from your website.
How to become an Affiliate?
In many companies and SAS companies websites, there will be a link for the affiliate. It may be hidden in the footer or bottom corner or at the top of the navigation bar of the website. Click on that link and you will find more details about affiliation.
Now, let's move towards the affiliate networks which actually provides access to you for their program. Affiliate networks consolidate all your payment from the different merchant in one account. This makes you easily manage your affiliate account. You can also search for this affiliate networks on Google. Some of the affiliate networks are:
Amazon is an American electronic commerce and cloud computing company with headquarters in Seattle, Washington. It is the largest internet based retailer in The United States. It's Affiliate Network called Amazon Associates, allows you to tap into over a million products to advertise to your customers.
Formerly Commission Junction, CJ Affiliate by Conversant reaches millions of consumers shopping online through their affiliate marketing network. The Conversant, Inc. companies include Commission Junction, Dotomi, GreyStripe, Mediaplex and ValueClick Media.
Impact Radius was founded in 2008 by a team of Internet marketing and technology experts who previously founded Commission Junction, Savings.com and LeadPoint.
ShareASale has been in business for 15 years, exclusively as an affiliate marketing network. Their technology receives accolades for speed, efficiency and accuracy - and their reputation as a fair and honest business is well-known within the industry.
Either you can send a request to join or let them reach you. However, they will ask you for affiliation only if your blogs are well-known and have a good number of visitors on your website.
Actions to Take Care:
1. Look for the Top Affiliate Programs and Networks to join them. Simply you need to fill a form full filling their requirements.
2. If you have a niche website it will be very easy for you to get it done by sending an email for approval.
3. Your request should not be any fake or contain a fraudulent procedure.
4. Try digital marketing by running paid Ads on Facebook, Google, etc. in order to get traffic not only for your blog but also for your partner.
5. You can also use integrated digital marketing method to get more traffic and make affiliate marketing successful.
Conclusion:
Affiliate Marketing has helped to earn a lot of money to many businesses, digital marketers, bloggers, etc. I have seen people earning in lakh of rupees within a month and this keeps going on. This was from my knowledge. What I learn I share with help of this blog to others. Hope this will help you out and encourage to earn more money. Leave a comment below if you have any query or want to know more about it.
Digital
marketing is considered as one of the best occupation today. Many
aspiring students wants to make their career in digital marketing and
people change their profession to become a digital marketer, I am one of
them. This happens because a digital marketer earns handsome amount of
money for his creativity. If you are love working on the internet, trust
me this is one of the best jobs.
For a beginner, it is very difficult to decide to go for an online
course or offline. Also, they charge you lot of money. Let me make it
clear for you, until and unless you don't know how to learn digital
marketing, classes or tutor can't teach you. Because this is what you
can do by implementation not just by studying.
Here
in this blog, I will guide you to learn digital marketing with the free
resources. Guidance from a digital marketer is very important but if
you learn through the resources provided on this blog, your basics will
get stronger and you will become ready to go for next level. Below are
noteworthy points for a beginner to start with digital marketing. This
is what I followed and have seen experts following:
1. WordPress:
If
you want to learn digital marketing start with your own website. It can
be entertainment, news, education, photography, etc. website. WordPress
is a free and open-source content management system (CMS) based on
MySQL and PHP. So anyone can make an edit for designing the website
accordingly.
I will post more information about purchasing of the domain and hosting the website in my upcoming blogs.
Syed
Balkhi started wpbeginner.com which is free guidance to understand
WordPress. wpbeginner.com will give you step-by-step guidance. Also,
they have YouTube channel so you can subscribe and learn practical
implementation. I have mentioned the link below so you can visit in
order to start learning.
2. Search Engine Optimization (SEO):
In
digital marketing, Search Engine Optimization is the most crucial part.
It helps to appear your website on google, bing, yahoo, etc. at free of
cost. Presence on google first page is a major concern. Read my last blog
to understand SEO by Yoast. However, here I have something different
i.e., Webmaster tool by google. There are a lot of things in webmaster,
so you have to go through with the complete details and understand its
importance.
I
have provided the link below so that you can be guided step-by-step.
First, sign up to the webmaster using your google email and get your
website verified. Once you are done with verification, start learning
more about term SEO from the webmaster.
Webmaster YouTube Channel: Google Webmasters (visit popular upload section to learn more about webmaster.)
3. Search Engine Marketing (SEM):
SEM
is Search Engine Marketing, where you pay to get your product details
appear in search result. A digital marketers focus should be at paid Ads
to appear on top of google search result very easily. Because 80% of
people search google for the relevant result. AdWords has many options
to promote the product using a landing page. Terms like Cost Per Click
(CPC), Pay Per Click (PPC), impression, display and search network,
video Ads, etc. can be understood very well.
AdWords
works on the bidding process. So, before investing money of the client
you can go through several options for market research. In AdWords,
market research can be done using tools like keyword planner, display
planner, an Ad preview applicable cost to promote the brand, research
for the potential area and audience with the brand value.
Before
getting started, you should know that google earns 80% of their money
from AdWords. Because social media can help you majorly in brand
awareness. AdWords can help you to get your product sold. Also, google
provides the AdWords certification for which you need to appear for the
online examination. To proceed with online examination click here and follow the instructions carefully.
To study more about AdWords click to the below options:
YouTube channel: AdWords
4. Analytical Reports:
If
you want to keep the track for each and every activity that happens by
the visitors on the website, blogs, YouTube Channels, Blogspot, etc.
Then you must learn google analytics first. Google analytics is the most
important feature as it helps in analyzing and maintaining record. It
helps you maintain the record keeping all the aspects in mind like
demographics, geographic reports, interests based audience, the
technology used by an audience, etc.
Basically,
google analytics provides you a tracking code which needs to be
inserted in required place to track the activity. Google provides this
analytics reports for completely free of cost. You can also become a
google analytics certified, click here
for more information. Also, to learn more about analytics please go
through the below link which can be helpful to get proper guidance.
5. Subscribe Newsletter:
In
digital marketing, concept keeps changing every day. This happens to
maintain the interest of the audience and keep them exciting with
something new coming up in the market. Also, to overcome with the issues
faced by the audience. This becomes very difficult for a digital
marketer to stay updated every time. However, there is a solution for
this, subscribe to different website newsletter which can inform or
update you with all the recent concepts.
But
before you go ahead and simply signup to any other website let me tell
you, links in above-mentioned points can make you stay updated only you
need to go through with them once in a day. Subscribing to other
websites newsletter will provide you the suggestion and tricks for the
latest concepts.
These
5 points are the most crucial one I wanted to share for the beginners
to learn digital marketing. This will take time but will give a
satisfactory result to start your career with. I will also mention about
social media marketing in my next blog to learn at no cost. Certain
certifications which cost you nothing but hold true value in the market
will be mentioned in the future blogs. I will stay motivated and love to
share more if I keep receiving your response on my blog.
As we know social media sites bought all possible comfort to an individual on one single platform i.e., through the internet where brand and customers meet at one place. At one single touch, we can connect to various brands and to their promoted offers. Who is helping us getting this comforts? It is all done by the genius, who works hard to get their creativity on a digital platform and explore it socially.
In today's world, we use Social Media for making friends, chatting with them, video calling, sharing - moments, data, pictures, videos, files, etc. Also, a place where millions of people show creativity, earn money and become famous. Even a big brand promote their products on Social Media sites because it has specified audience.
Every coin has two sides, same goes with social media sites. Misuse of social media sites is very common these days. Big social media companies like Facebook, Twitter and WhatsApp have started taking actions by running a different algorithm to stop any wrong side happening on the site.
Some social media trends will dominate 2017 for a huge change. Major of this trends are:
1. Messaging Apps:
Messaging apps have a much wider community of users than social networks. If compared with social media sites, social messaging apps like WhatsApp, Facebook Messenger, Viber and WeChat together have more users than the big networks: Facebook, Twitter, LinkedIn and Instagram. This preference comes due to the interactive facility provided by the social networking. Facilities like SMS, audio calling, video calling and data sharing, etc. help to make conversation easy and cheaper.
Businesses are also taking advantage of the Messaging apps. For example, if you click an Ad running on Facebook, it will divert you to the chat or messaging section and let you interact with their representative. Business has realized the importance of social messaging compared to social networking. This part helps them building trust with their customers and a convenient way to get feedback.
2. Fake NEWS restriction on Social Media:
Millennials are turning towards the internet as main news source. Social media should take a step against the rise in "fake news". Some social media sites are losing visitors/users along with the global ranking as they didn't put proper parameters on the sites. Facebook is already running an algorithm to restrict an influence over the fake news to the user. Some countries are also making different regulations for the Social Media sites letting fake news proliferate.
Fake news is responsible for spoiling the name of a brand and its value in public. It is very easy to track activities of a user on social media, this also gives an easy method to stop these irrelevant things going ahead.
3. Sales and Customer Service getting more social:
For businesses, social media purely works as a marketing tool and does not gives effective results. Later they realized, having a direct conversation with customers might help them. Research says consumers learn about products on Pinterest and Instagram. They're sold on Facebook & Twitter. Customer service can be given on Facebook Messenger.
This trends towards "conversational commerce" stands to accelerate in 2017 with rapid deployment of chatbots. You can read more about what is chatbots as it is described briefly here. In short, it is a conversational interface via auditory or textual methods. This helps business to have interaction with consumers and maintain suspect and prospect list.
4. Lack of Social Media Skill:
Companies promote their products on social media sites to create brand awareness and also to generate sales. But, many employees in same companies have no idea how the product gets promoted through digital and social media platform. This happens because training and resources for frontline employees have been largely ignored. According to Forbes, research from management consulting firm Capgemini Consulting says nine out of 10 companies report their workers don’t have the requisite skills to leverage social media as a business tool.
Each day in social media new concepts takes place, it will definitely widen the gap for the employees to get updated with social media. Some well-known social media sites may come to an end in 2017. On the other hand, there are social media sites which are not known yet but might come up with very new features in the market and capture the attention of the audiences. In order to fulfill this gap quicker, online resources can help.
5. Updates in Social Media Apps:
Social Media always brings something exciting for its users. Recently, Instagram and WhatsApp updated their app. WhatsApp re(launch) its ‘status updates’ settings which are in compared with Snapchat. Instagram updating its application by adding a feature to upload several picture and videos in one go rather than telling a complete story with one. This is in the organic form not in the ad format.
Such new updates in Social Media App plays major role because it keeps the user engaged and restricts them to migrate to another Apps. Also, majority of users visit social media through the mobile application and very less through other devices. Businesses have realized this importance of social media mobile application. This helps them to promote any brand or product selecting target audience.
Conclusion: Social Media Trends in 2017 will have a great impact on businesses. I suggest focusing on above-mentioned social media trends and upcoming social media trends. Businesses will have a tough time to understand today’s market. However, an expert or specialist might help them by understanding trends and best tricks to promote brand or product on social media sites.
